Harry Potter
Harry Potter
Harry Potter
The Harry Potter Magic Caster Wand brings the wonder of the Wizarding World straight to your home! Connect it to the app and smart devices to cast spells that illuminate your space, trigger enchanting sounds and animations, and deliver immersive haptic magic—making you feel like a true witch or wizard!
The Harry Potter Magic Caster Wand brings the wonder of the Wizarding World straight to your home! Connect it to the app and smart devices to cast spells that illuminate your space, trigger enchanting sounds and animations, and deliver immersive haptic magic—making you feel like a true witch or wizard!
The Harry Potter Magic Caster Wand brings the wonder of the Wizarding World straight to your home! Connect it to the app and smart devices to cast spells that illuminate your space, trigger enchanting sounds and animations, and deliver immersive haptic magic—making you feel like a true witch or wizard!
PROJECT GOALS
Create a New Smart Product
Website + App Design
Ecomm Experience
Marketing + Social Campaign
Custom Illustrations + Animations
Create a New Smart Product
Website + App Design
Ecomm Experience
Marketing + Social Campaign
Custom Illustrations + Animations
Create a New Smart Product
Website + App Design
Ecomm Experience
Marketing + Social Campaign
Custom Illustrations + Animations
the Ask
the Ask
the Ask
Make magic real! That was the daunting challenge. Make it so fans can learn and master spells, level up to become a top wizard or witch, and even duel their friends and family—all from the comfort of their home. Sounds simple, right?
Make magic real! That was the daunting challenge. Make it so fans can learn and master spells, level up to become a top wizard or witch, and even duel their friends and family—all from the comfort of their home. Sounds simple, right?
Make magic real! That was the daunting challenge. Make it so fans can learn and master spells, level up to become a top wizard or witch, and even duel their friends and family—all from the comfort of their home. Sounds simple, right?
the Vision
the Vision
the Strategy
the Strategy
the Solution
the Solution
Combine the global magic of Harry Potter with cutting-edge smart technology to create a spellbinding experience in today’s modern homes.
Combine the global magic of Harry Potter with cutting-edge smart technology to create a spellbinding experience in today’s modern homes.
Combine the global magic of Harry Potter with cutting-edge smart technology to create a spellbinding experience in today’s modern homes.
Partner with the best engineers, illustrators, sound designers, UX/UI designers, and everyone in between to bring magic to life.
Partner with the best engineers, illustrators, sound designers, UX/UI designers, and everyone in between to bring magic to life.
Partner with the best engineers, illustrators, sound designers, UX/UI designers, and everyone in between to bring magic to life.
Ultimately, it was the collaborative effort of teams and companies across the globe that seamlessly blended the enchantment of Harry Potter with cutting-edge smart technology.
Ultimately, it was the collaborative effort of teams and companies across the globe that seamlessly blended the enchantment of Harry Potter with cutting-edge smart technology.
Ultimately, it was the collaborative effort of teams and companies across the globe that seamlessly blended the enchantment of Harry Potter with cutting-edge smart technology.
Custom Ecomm Experience
Custom Ecomm Experience
Custom Ecomm Experience
The Magic Caster wand is purchased through a unique ecomm site we custom-built or by dropping by the Harry Potter Shop in New York City.
The Magic Caster wand is purchased through a unique ecomm site we custom-built or by dropping by the Harry Potter Shop in New York City.
The Magic Caster wand is purchased through a unique ecomm site we custom-built or by dropping by the Harry Potter Shop in New York City.
Each custom-built wand provides a unique experience, letting fans choose the one that best matches their magical style.
Each custom-built wand provides a unique experience, letting fans choose the one that best matches their magical style.
Each custom-built wand provides a unique experience, letting fans choose the one that best matches their magical style.
Heroic: Mysterious and enchanting, for those drawn to magical mysteries.
Honourable: Classic and elegant, embodying bravery and loyalty.
Loyal: Sturdy and dependable, ideal for those who value reliability.
Defiant: Bold and edgy, perfect for rebellious spirits.
Heroic: Mysterious and enchanting, for those drawn to magical mysteries.
Honourable: Classic and elegant, embodying bravery and loyalty.
Loyal: Sturdy and dependable, ideal for those who value reliability.
Defiant: Bold and edgy, perfect for rebellious spirits.
Heroic: Mysterious and enchanting, for those drawn to magical mysteries.
Honourable: Classic and elegant, embodying bravery and loyalty.
Loyal: Sturdy and dependable, ideal for those who value reliability.
Defiant: Bold and edgy, perfect for rebellious spirits.
Four Distinct Designs
Four Distinct Designs
Four Distinct Designs
New York / Los Angeles / Philadelphia
© 2024-2026 Storyarc Studio, LLC | Privacy Policy | Terms of Service
New York / Los Angeles / Philadelphia
© 2024-2026 Storyarc Studio, LLC | Privacy Policy | Terms of Service
New York / Los Angeles / Philadelphia
© 2024-2026 Storyarc Studio, LLC | Privacy Policy | Terms of Service
The Magic Caster Wand connects to a mobile app via Bluetooth, turning your home into a wizard’s playground! Pair it up, link to your smart devices like lights and speakers, and start casting spells with just a flick of the wrist—the app does the rest, bringing your magical moves to life!
The Magic Caster Wand connects to a mobile app via Bluetooth, turning your home into a wizard’s playground! Pair it up, link to your smart devices like lights and speakers, and start casting spells with just a flick of the wrist—the app does the rest, bringing your magical moves to life!
The Magic Caster Wand connects to a mobile app via Bluetooth, turning your home into a wizard’s playground! Pair it up, link to your smart devices like lights and speakers, and start casting spells with just a flick of the wrist—the app does the rest, bringing your magical moves to life!
How Does it Work?
How Does it Work?
How Does it Work?
We were the first team to fully illustrate the entire Harry Potter spellbook! We handcrafted the look of every spell with custom illustrations by Shannon Lawson, animations by Yong Park, and sound design by David Fairfield. Each spell brought your wand to life, activating multi-colored lights, sound effects, animations, and haptic feedback. A flick of the wand instantly changed your lights, played a sound, or triggered an animation on your device—it was pure magic!
We were the first team to fully illustrate the entire Harry Potter spellbook! We handcrafted the look of every spell with custom illustrations by Shannon Lawson, animations by Yong Park, and sound design by David Fairfield. Each spell brought your wand to life, activating multi-colored lights, sound effects, animations, and haptic feedback. A flick of the wand instantly changed your lights, played a sound, or triggered an animation on your device—it was pure magic!
We were the first team to fully illustrate the entire Harry Potter spellbook! We handcrafted the look of every spell with custom illustrations by Shannon Lawson, animations by Yong Park, and sound design by David Fairfield. Each spell brought your wand to life, activating multi-colored lights, sound effects, animations, and haptic feedback. A flick of the wand instantly changed your lights, played a sound, or triggered an animation on your device—it was pure magic!
The First Fully Illustrated Harry Potter Spellbook
The First Fully Illustrated Harry Potter Spellbook
The First Fully Illustrated Harry Potter Spellbook
Our team developed a robust design system of typography, colors, fonts, and components to ensure consistency across platforms and devices.
Our team developed a robust design system of typography, colors, fonts, and components to ensure consistency across platforms and devices.
Our team developed a robust design system of typography, colors, fonts, and components to ensure consistency across platforms and devices.
Complete Design System
Complete Design System
Complete Design System
We added a points and leveling system to gamify the app, but took it further with an immersive social duelling experience! You could join the Duelling Club and challenge your friends to the ultimate competition. Be the first to cast a spell in the three rounds to win the trophy.
We added a points and leveling system to gamify the app, but took it further with an immersive social duelling experience! You could join the Duelling Club and challenge your friends to the ultimate competition. Be the first to cast a spell in the three rounds to win the trophy.
We added a points and leveling system to gamify the app, but took it further with an immersive social duelling experience! You could join the Duelling Club and challenge your friends to the ultimate competition. Be the first to cast a spell in the three rounds to win the trophy.
The Duelling Club
The Duelling Club
The Duelling Club
We linked the Harry Potter Fan Club account to the Magic Caster Wand, seamlessly importing profile and Hogwarts House details.
The app was fully customized with House colors, creating a truly personalized experience. And because switching Houses was so much fun, changing them was as easy as tapping a button!
We linked the Harry Potter Fan Club account to the Magic Caster Wand, seamlessly importing profile and Hogwarts House details.
The app was fully customized with House colors, creating a truly personalized experience. And because switching Houses was so much fun, changing them was as easy as tapping a button!
We linked the Harry Potter Fan Club account to the Magic Caster Wand, seamlessly importing profile and Hogwarts House details.
The app was fully customized with House colors, creating a truly personalized experience. And because switching Houses was so much fun, changing them was as easy as tapping a button!
Hogwarts House Sorting
Hogwarts House Sorting
Hogwarts House Sorting
Credits
DOUGLAS PARKER
UYEN CAO
JESSICA LINDSEY
REECE KIM
KELLY KERLER
RYAN AQUINO
MYKKA CLAVERIA
JOHN SPALDING
LUTHER LOTZ
SAVANNAH JOYNER
BRENDA MALDONADO
JEFF HUANG
SHANNON LAWSON
DAVID FAIRFIELD
YONG PARK
JARED SAIN
MICHAEL GOSLIN
ARIEL BAILY
NICOLE ENGLISH
ROBERT KAMPHAUSEN
DANIEL SLIGHTAM
FRANK VAN BOHEEMEN
Credits
Credits
DOUGLAS PARKER
UYEN CAO
JESSICA LINDSEY
REECE KIM
KELLY KERLER
RYAN AQUINO
MYKKA CLAVERIA
JOHN SPALDING
LUTHER LOTZ
SAVANNAH JOYNER
BRENDA MALDONADO
JEFF HUANG
NAN LAWSON
DAVID FAIRFIELD
YONG PARK
DOUGLAS PARKER
UYEN CAO
JESSICA LINDSEY
REECE KIM
KELLY KERLER
RYAN AQUINO
MYKKA CLAVERIA
JOHN SPALDING
LUTHER LOTZ
SAVANNAH JOYNER
BRENDA MALDONADO
JEFF HUANG
NAN LAWSON
DAVID FAIRFIELD
YONG PARK
MICHAEL GOSLIN
JARED SAIN
ARIEL BAILY
NICOLE ENGLISH
ROBERT KAMPHAUSEN
DANIEL SLIGHTAM
FRANK VAN BOHEEMEN
DOUGLAS PARKER
UYEN CAO
JESSICA LINDSEY
REECE KIM
KELLY KERLER
RYAN AQUINO
MYKKA CLAVERIA
JOHN SPALDING
LUTHER LOTZ
SAVANNAH JOYNER
BRENDA MALDONADO
JEFF HUANG
NAN LAWSON
DAVID FAIRFIELD
YONG PARK
MICHAEL GOSLIN
JARED SAIN
ARIEL BAILY
NICOLE ENGLISH
ROBERT KAMPHAUSEN
DANIEL SLIGHTAM
FRANK VAN BOHEEMEN
Choose Your House + Access Your Spellbook
Personalize your journey by customizing your colors and theme.
Choose Your House + Access Your Spellbook
Personalize your journey by customizing your colors and theme.
Choose Your House + Access Your Spellbook
Personalize your journey by customizing your colors and theme.
Earn Points + Badges
Earn points towards becoming the ultimate witch or wizard.
Earn Points + Badges
Earn points towards becoming the ultimate witch or wizard.
Earn Points + Level Up
Earn points towards becoming the ultimate witch or wizard.
Unlock Spells + Level Up
Master each spell to unlock the complete spellbook.
Unlock Spells + Level Up
Master each spell to unlock the complete spellbook.