RealSelf UX/UI + Marketing Design

Let’s tell your story.

323.607.7987

contact@storyarcinc.com

or Fill out this form

New York / Los Angeles / Philadelphia

Let’s tell your story.

323.607.7987

contact@storyarcinc.com

or Fill out this form

New York / Los Angeles / Philadelphia

Let’s tell your story.

323.607.7987

contact@storyarcinc.com

or Fill out this form

New York / Los Angeles / Philadelphia

RealSelf

RealSelf has been helping people glow up for nearly 20 years — it’s where you can explore cosmetic treatments, read real patient stories, and find trusted doctors who make it happen. But they were in dire need of their own transformation. That's where we came in…

PROJECT GOALS

Modern, intuitive UX/UI

Inclusive and approachable design

Higher engagement and repeat visits

Support provider and brand growth

Align with refreshed identity

Scalable design system for future

Create a launch campaign for social

Modern, intuitive UX/UI

Inclusive and approachable design

Higher engagement and repeat visits

Support provider and brand growth

Align with refreshed identity

Scalable design system for future

Create a launch campaign for social

Modern, intuitive UX/UI

Inclusive and approachable design

Higher engagement and repeat visits

Support provider and brand growth

Align with refreshed identity

Scalable design system for future

Create a launch campaign for social

A glow-up for the world’s most trusted aesthetics platform

Let’s talk!

HOME | WHO WE ARE | OUR WORK

Credits

Storyarc

Douglas Parker, Creative Director

Uyen Cao, UX Director / Photographer

Karen Werling, UX Design
Nate Bear, Art Director / Animator

Hana Lanzkowsky, Graphic Design

Red Point Digital

Josh Booth, Producer / Sound Design

Dave Hayward, Lead Animator / Compositor

Lauren Moore, Animator

General Idea

New RealSelf Branding

Additional Marketing

In addition to to creating a new experience, the RealSelf team also asked us to create a marketing campaign to announce the reveal of their new RMark and overall branding. We created the following FOOH spots with help from the incredible agency, Red Point Digital.

the Reveal

FOOH Videos

The very first reveal of the brand new RMark was with a 40 gauge botox needle!

Then we unleashed an inflatable RMark down Manhattan's 6th Ave. Look out Macy's.

Nothing a little filler can't fix. The Washington Square Arch never looked better.

FOOH Videos

The very first reveal of the brand new RMark was with a 40 gauge botox needle!

Then we unleashed an inflatable RMark down Manhattan's 6th Ave. Look out Macy's.

Nothing a little filler can't fix. The Washington Square Arch never looked better.

the Reveal

Additional Social Posts

We created a comprehensive modular design system to ensure consistency, scalability, and better quality control as the brand continues to evolve and scale up.

Transforming a Classic Website

When RealSelf’s CEO, Minou Clark, approached Storyarc, she brought a monumental challenge — to not only apply RealSelf’s bold new brand, from the agency General Idea, but to completely rethink the user experience of a massive, 20-year-old platform. The ask: modernize every touchpoint, streamline the dense web of information, and make the experience feel as trustworthy, beautiful, and empowering as the transformations it celebrates.

Reinvent a legacy brand for a new generation

the Ask